ABOUT US

HO LEE FUK is a streetwear label built to stand out without trying too hard.

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Ho lee fuk

Founded by Jin Hu, a designer with roots in China and an eye for disruption, the brand was born from a need to flip the script — on fashion, culture, and identity. The name grabs attention, but the design holds it. Every piece is made with intention: sharp fits, quiet humor, and details that speak for themselves.

Jin didn’t start HO LEE FUK to chase hype. He started it to build something that felt honest. Clean silhouettes. Thoughtful subversion. Minimalism with meaning. A red button here. An upside-down logo there. Nothing is loud just for the sake of being loud — it’s all a layered expression of identity and edge.

Unisex. Unapologetic. Made to be worn hard and read deep.

This isn’t merch. This isn’t fast fashion.
This is HO LEE FUK
a statement , a brand , and a reaction .